Independent Media & Growth Strategy

The media ecosystem is more complex than ever. Hwy 111 Media brings an independent perspective and senior-level expertise to help brands, publishers and agencies navigate critical media, marketing and growth decisions.

From bringing new products to market and developing advertising monetization and pricing strategies to evaluating agency partners and guiding competitive pitch processes, we help clients address complex challenges with actionable, commercially grounded strategies.

Independent thinking. Strategic perspective. Measurable impact.

About Hwy 111

Jackie Stasi, Founder

Jackie Stasi is an independent media and growth strategy consultant with extensive experience across media agencies, publishers and brands. Throughout her career, she has helped drive strategy, partnerships and growth for leading global brands including Netflix, Amazon, Uber, Twitch, Meta, Pinterest and NBC Universal.

Drawing on deep experience across agencies, publishers and brands, she brings both a commercial and operational perspective to the decisions that shape media investment, partnerships and business growth.

After more than 25 years in the Los Angeles media market, Jackie now runs Hwy 111 Media from her happy place in Greater Palm Springs, where Mid-Century rooflines meet endless sunshine.

Client Service

Hwy 111 Media combines the senior-level expertise of a seasoned media executive with the agility and personal attention of an independent, boutique consultancy. Every engagement is tailored to the client’s business objectives, with direct access to senior-level thinking, hands-on collaboration and recommendations grounded in commercial realities.




Selected Clients

Recent engagements

Pinterest — Served as Senior Pitch Consultant to Pinterest’s Marketing team for a global media agency selection. Led strategic support across pitch development, agency evaluation, chemistry sessions, scoring frameworks, finalist evaluation and agency recommendation.

OpTic Gaming — Advised one of the leading esports and gaming organizations on advertising monetization, sponsorship and paid media pricing, measurement and KPI frameworks, and go-to-market strategy.

Meta Wearables (via Publicis) — Engaged to lead global go-to-market strategy in Q1 following a new business win. Helped the agency team onboard the client, define the strategic approach, and build the team to service the account.

Evolve Media — Served as a strategic partner to global sales and marketing, advising on commercial strategy, pricing, product innovation and go-to-market positioning across its entertainment, kids, gaming, lifestyle and anime portfolio. Supported global sales efforts through client-facing strategy, pitch development, sales messaging and the development of new revenue opportunities, working cross-functionally across sales, marketing and content teams.

Martini Media — Supported Martini Media's sales teams bringing their “Affluencer” offerings to the marketplace and developing new opportunities in the luxury digital advertising category.

Leading First to Market Initiatives For Clients

LinkedIn

Universal Pictures partnered with Evolve Media as one of the first studios… | Evolve Media, LLC

Universal Pictures partnered with Evolve Media as one of the first studios to promote The Black Phone 2 with a red band trailer campaign across premium FAST channels. The trailer appeared within horror and entertainment programming, reaching audiences in an uninterrupted, contextually relevant environment that built anticipation ahead of the October 2025 release. Following a strong opening weekend, the campaign demonstrated how FAST channels can effectively connect studios with highly engaged

Let's talk…

For general queries or information, contact us: info@hwy111media.com